ABOUT LORI

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Lori Elberg is the creator of the animated series “Florence Vs. the Machine.”  In 2013, part of the series was selected to screen at the LA Comedy Shorts Fest.

Lori directed, edited and co-wrote the short The Cinderellis’. This modern retelling of the classic Cinderella story set in the world of the Jersey Shore went on to win the TriMedia festival and played at the inaugural LA Comedy Shorts fest. The feature film adaptation was a finalist in the Toronto International Film Festival’s “Pitch This” competition.

She also wrote and directed the short Fancy, which screened internationally. The short was honored with an Audience Choice Award at The Golden Star Shorts Festival in Hollywood, The BUST Magazine award at the Broad Humor Film Festival, and an Honorary Mention at the World of Comedy International Film Festival in Toronto. The success of the short continued on the internet, where it was featured on NBC’s Dot Comedy, Will Ferrell’s Funny or Die and was Pick of the Week on Nerve.com.

Lori, with partner Tanya Bershadsky, also co-produced and directed a series of shorts called “Sketchy Comedy.” The most successful of the series, Traffic Signals, written by Mikey Day and Kevin Bernston has been featured in the CW’s Online Nation, Sony’s Crackle marketing campaign, won Sony’s “Moving Targets” shorts contest and the LA Comedy Fest’s Best Shortie Short..

Lori’s video “Spiderman Gets No Love” was featured on Cinemanow.com and Microsoft’s Windows Media, was on the cover of Britain’s New Media Age and featured in The Wall Street Journal in an article about internet video in 2001.

In 2005, her music video for the Hip Hop Hoodíos“Gorrito Cosmico” was nominated for a Latin Grammy. Her first video for the duo, “Ocho Kandelikas“, has been featured in Jewtastic and VH1’s 40 Least Hip Hop Moments.

Lori also works as an Editor and has over a decade of experience  in both reality and scripted television.  She is currently a member of the Producers Guild of America as well as The Motion Picture Editor’s Guild.

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